Mini Case Study 9.4 Protecting The Unborn

Driving candidate experience is a key agenda item for the Entry Level recruitment team at Npower. Recruiting around 50 graduates for 8 schemes for their 2018 intake, the team are always keen to use digital innovation to be smart with time and to differentiate themselves as an employer.

At the attraction stage of the process the recruitment team co-hosted a series of live online sessions with a keen group of graduates from the business. The enthusiasm of the grads was infectious with candidates leaving the sessions with a clear sense of life at Npower, provided by their peer group.

Apart from questions about placement cycles, video interviews and mentors, many of the candidates wanted to understand more about Npower’s commitment to CSR. This was a great opportunity to describe some of the activity happening in this area as well as a tale of two graduates supporting Children in Need by dressing as Pudsey Bear.

Topics ranged from the accessibility of Directors in the business through to the role of renewable fuels in the energy mix.

The Npower graduates were keen to paint a picture of the work they’re involved in; this kind of positioning can be crucial to help candidates understand what life is really like.

The energy market is very politicised – you will hear about us everyday in the papers and on TV and what we do is absolutely critical for the 60m or so folk who live in Great Britain. This means we have to be ready to change quickly if customers demand new things or we identify innovation that we think we really help customers in the long run. No two days are ever the same. Last night I was at a press launch for part of our social programme with 15 or so media folk. This afternoon I am meeting the regulator to talk about how we are going the extra mile to help customer. I love the buzz and fast pace of work.


1 Kennedy DW, Wright ED, Goldberg AN. Laryngoscope. 2000; 110(S94):29-31.
2 Kennedy DW. Expert Review of Respiratory Medicine. 2012; 6(5):493-498.

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