Ms. Chanda Kochhar and ICICI Bank adopt 'Swachh Bharat Abhiyan'
November 11, 2014
Mumbai: Ms. Chanda Kochhar, MD & CEO of ICICI Bank, India’s largest private sector bank, today announced her participation in the Swachh Bharat Abhiyan. Ms. Kochhar and some other employees of ICICI Bank cleaned the area around the Backbay Reclamation branch of ICICI Bank in Mumbai, marking their participation in the national campaign.
Speaking at the occasion, Ms. Kochhar said, "The ICICI Group has always been a catalyst in India’s growth and will continue to support the country in every sphere. I am delighted to be a part of this national movement and participate in the Swachh Bharat Abhiyan. Today, my colleagues and I have cleaned the area around our branch. This is a reaffirmation of our commitment towards a clean and prosperous India. "
The Honourable Prime Minister Shri Narendra Modi launched the Swachh Bharat Abhiyan in New Delhi on October 2, 2014. This is a landmark initiative to build consciousness about cleanliness and create a sense of accountability and responsibility in every Indian about keeping the country clean.
Ms. Kochhar said that ICICI Bank’s contribution to the Swachh Bharat Abhiyan would be a sustainable, on-going exercise that the Bank would drive for over a year. "To spread the message of building a clean India and reach out to as many people as we can, ICICI Bank is launching a nation-wide cleanliness drive in its branches where for the next one year, on every working day, one ICICI Bank branch will clean the area surrounding the branch. This way, ICICI Bank will carry out and keep alive the spirit of Swachh Bharat for the whole year."
She further added, "I have a vision of a strong, clean and prosperous India. To achieve this, all of us need to unite and work together. This will improve the quality of life in our country and will also propel India on the global stage. We at ICICI lend our full support to this campaign and intend to make it sustainable, by carrying forward this campaign in our branches for the next one year."
Ms. Kochhar also nominated eight successful women leaders from diverse fields to carry forward this message of building a clean India. Her list of nominees includes Arundhati Bhattacharya, Anu Aga, Anamika Khanna, Chitra Ramkrishna, Dr. Swati Piramal, Rama Bijapurkar, Kirthiga Reddy, Vidya Balan and Team ICICI.
To know more about ICICI Bank’s initiatives on this campaign, please follow the Twitter handles: www.twitter.com/CKforCleanIndia and follow us on www.twitter.com/ICICIBank.
About ICICI Bank Ltd: ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank with consolidated total assets of US $ 124.76 billion at March 31, 2014. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 18 countries, including India.
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MUMBAI: Through all its efforts at the various centres, ICICI Bank aims to impact nearly 1.5 lakh people over the next month. Tomorrow alone, Bank will train over 15,000 individuals.
Chanda Kochhar, MD & CEO today participated in the Swachhata Hi Seva campaign. On the occasion of Gandhi Jayanti; Kochhar and employees of ICICI Bank cleaned the area around the Backbay Reclamation branch of Bank in Mumbai.
Nearly three years ago, it had joined the Swachh Bharat Abhiyan launched by the Honourable Prime Minister, Narendra Modi.
On November 11, 2014, Chanda Kochhar adopted the Clean India mission and since then on every working day, employees of one Bank branch have been participating in the initiative by cleaning the area surrounding their branch. So far, close to 6,000 employees of Bank have cleaned the surrounding areas of approximately 800 branches in over 130 cities.
This year, Kochhar and ICICI Bank renewed their pledge of keeping the spirit of Swachh Bharat alive by announcing their participation in the Swachhata Hi Seva campaign.
As part of this, the bank will continue to clean the surrounding area of one branch every day. Starting tomorrow, October 3, ICICI Bank will also organise multiple sanitation, health and hygiene training modules which will be conducted across all the 24 urban centres and over 200 rural centres of ICICI Academy for Skills, and 17 Rural Self Employment Training Institutes.
In addition, over the next 30 days, the Bank will also hold these awareness programs in 100 ICICI Digital Villages. Attendee of programmes will act as an influencer in respective family.
Chanda Kochhar, MD & CEO said, “We believe that it is essential for everyone to learn about cleanliness, hygiene, sanitation and the various diseases that can be caused due to poor hygiene.”
Through this programme we aim to reach out to 1.5 lakh individuals in total. Tomorrow It will conduct these training programmes in 24 urban centres and in over 200 rural centres of ICICI Academy for Skills, and 17 RSETIs.
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